SEO for Language Teachers: 3 Simple Steps to Rank Higher

You’ve made the exciting decision to start a blog for your language teaching business - yay!

But how do you make sure your content is seen by the right audience?

That’s where SEO (Search Engine Optimisation) comes in.

Learning how to optimise your blog for search engines can be the key to attracting more clients, demonstrating your expertise, and making your voice heard in the crowded world of language learning.

In this post, we’ll walk you through three simple steps to get started with SEO, so you can optimise your blog to rank highly in Google and reach your intended audience.

1 - Research

• Make a list of the key topics you want to be known for. For example, if you are a fluency coach, you might include topics such as 'business communication', public speaking', 'effective communication skills'.

• Underneath these overarching topics, build up a list of keywords (these can be long or short phrases) that people might search for in relation to these topics. For instance ‘how to speak fluently in a presentation', 'how to speak confidently in a business meeting', 'how to negotiate confidently in English'.

• You could use a tool such as Ahrefs or Semrush to help with this or just start typing into the Google search bar and see what others are searching for.

2 - Plan

• Based on these subtopics, create a blog post schedule, with each post covering one topic (although you will want to circle back and recycle each of these topics regularly!).

• Plan to blog on a regular basis - around 2-4 times a month is a good goal to have.

3 - Write

• Include the keywords you listed in Step 1 in your headings, subheadings and in the first 100 words (as well as throughout the post).

• Don’t cram keywords for the sake of it. While this was a method used in blogging in the past, Google now values authority and quality over keyword stuffing.

• Demonstrate authority in your writing. Refer to sources, and write in a way which offers value to the reader and demonstrates your expertise.

• Ensure that you answer the questions your readers have. Offer them value as early as possible into the post so that they will stay and continue reading.

• Write for the reader, not the algorithm! While you want to be mindful of the best way to be seen by the algorithm, ultimately the best strategy is to ensure that you are offering high quality content to readers as this will signal to the algorithm that your site is trustworthy and authoritative.

By focusing on these simple strategies, you’ll gradually build a blog that not only draws readers to your website, but also reaches the learners who need your expertise.

If you are looking to optimise your blog for SEO, or are thinking of starting a blog and don't know where to begin, we can help! Check out our blog writing services.