7 reasons why your ELT business needs a blog

Did you know that blog posts are the most popular type of content produced by marketers, with 9 out of 10 businesses using them to promote their services? (SEMrush, 2023)

As an educational business, perhaps you haven’t considered using a blog as a marketing strategy before, or maybe you have, but have let it fall by the wayside as you weren’t convinced it was achieving anything.

Here are 7 reasons why having a blog is essential if you want your business to thrive in 2024.

Blogs drive traffic to your website

When a potential customer searches online for an English language course or teacher training course, Google will increase the ranking of sites of those who post regular, authoritative content, over those who do not. A regularly updated blog can have a big impact on generating organic traffic for your business - in fact, HubSpot reports that companies that have a blog generate 55% more traffic to their website than those that don’t.

Blogs increase brand awareness

Without a blog, potential customers may not become aware of your business, despite other forms of marketing. According to Demandmetrics, 70% of people would rather learn about a business through articles than advertisements.

Blogs educate your audience

Authoritative blog posts on all kinds of topics related to English Language teaching are an excellent way to educate your audience.

For newly qualified, and soon-to-be qualified ESL teachers, your blog could become a go-to resource full of teaching tips and techniques, even after they have completed a course with you. Students who are studying your courses can also refer to your blog as an additional teaching resource.

Blogs can be used to build an email list

If your blog is regular, useful and interesting, readers will be keen to sign up for updates. This is a great way to gather a list of email addresses which you can then use to send out newsletters, and promotional offers.

Blogs build trust with your audience

Websites with reputable blogs that inform and educate readers are a brilliant way of showcasing your business’ authority in the ELT industry. This has a positive impact of creating trust between you and your customers.

Blogs demonstrate authority

Having a blog increases your authority as an ELT business. It lets your audience know that you are a leader in the industry, and that you provide high end teaching and training, based on the latest teaching methodology and research.

Blogs increase conversions

Having attracted visitors to your site, established a relationship of trust, educated readers, demonstrated your authority and helped readers understand your brand - what’s left? Make sales! How do you do that? That’s right - through a blog. Stats show that businesses that use content marketing (which blogging is a part of) get six times more conversions than those that don’t (DemandMetric).

If you would like help with starting or running a blog, please get in touch! I help ELT businesses like yours produce high quality blog content to educate, inform and sell.